Created as a collaboration between the WA Mining Club, Platform Publications, and Platform Communications, the annual publication features articles from industry leaders on developments and trends in the WA mining industry and includes contributions from the Premier, Minister for Mines and Petroleum and Energy, Federal Resources Minister, and mining operators and suppliers. Platform provided the magazine design, advertising creative services, and editorial writing support to produce a top-class, full-gloss industry publication.
1,000 copies are distributed to companies and members of the WA mining and resource industry annually. The digital version has an open rate of 43.65%, in comparison to the 18% industry average.