Platform consultants understand the media relations process and have positive working relationships with Australian media representatives. Our focus is to work with the media on behalf of our clients to raise positive awareness and create an impact with a target audience.

Our services include:
  • media strategies
  • writing and distributing media releases and information
  • media kit creation and distribution
  • arranging photography and distributing images
  • organising media interviews
  • creating and briefing clients on media protocols
  • organising media training
  • conducting media monitoring and analysis.

Platform Communications media training is for organisations and individuals who would like to engage with the media.

Effectively communicating news to media can be important for building reputation, credibility and trust with stakeholders.

Our tailored training course covers how the media operates, what journalists expect and how organisations and individuals can develop good relationships with the media in order to enhance our reputation. It also provides participants with the opportunity to practice skills necessary for media interviews.

Media training packages

Organisation/Group training

Tailored media training session for your team that includes both theory and practical components:

Theory and media insights:
  • Understanding what motivates the media
  • Advantages and disadvantages of communicating with the media
  • Tips to develop relationships with journalists
  • The different types of interviews
  • Developing key messages
  • Conveying confidence and poise
  • Preparing for interviews.
Practical role-plays:
  • Tailored Q&A’s relevant to your industry/organisation
  • A hypothetical scenario
  • 1:1 live response training
  • 1:1 constructive feedback

Individual training

Join our media training course where you will meet individuals from cross-industries and share the experience.

Theory and media insights:
  • Understanding what motivates the media
  • Advantages and disadvantages of communicating with the media
  • Tips to develop relationships with journalists
  • The different types of interviews
  • Developing key messages
  • Conveying confidence and poise
  • Preparing for interviews.
Practical role-plays:
  • Media preparedness
  • Developing scenarios and Q&As
  • Group live response training
  • Group feedback

Do you need media training or a refresher course?

Register your interest here.