We’re delighted to announce that Platform Communications has moved.
In a reflection of Western Australia’s growing love of coffee, the new address – 1 Albert Street in North Perth – is strategically located a few short steps from the Angove Street coffee strip, ensuring that our staff (and clients) are sufficiently caffeinated at all times.
Thanks to Platform’s office manager, the move was performed with military precision, and we learnt a few things along the way, which might help when you’re considering a change of location.
- Location, Location, Location
With tonnes of parking and easy access for clients in the CBD and the outer suburbs alike, choosing our new North Perth location was an easy decision.
The open-plan office has been designed to encourage our growing team to work together toward the goal of forever improving communications, marketing and graphic design. Plus, the move was an opportunity for our designers to create a visual environment that reflects our niche of providing strategic communications for mining and energy clients.
And, did we mention the coffee strip?
- Internal branding
When rolling out a new marketing campaign, it’s easy to forget the stakeholder that lives and breathes your brand every day: your employees.
Internal marketing is so important because it’s the best way to help employees make a powerful emotional connection to the products and services you sell. Without that connection, employees are likely to undermine the expectations set by your advertising. In some cases, this is because they simply don’t understand what you have promised the public, so they end up working at cross-purposes.
Moving to a new office means that you have a blank canvas to reinforce that emotional connection and showcase touchpoints of your brand. These touchpoints are more than just your logo too.
- Press releases and EDM’s
Depending on the size of your company and the impact that a change of location will have on your business, then a press release informing people about your move might be viable.
A direct mail or electronic direct mail (EDM) to your client database might be a better option as they can be targeted, personalised and you can utilise the analytics generated to fine-tune future communications.
- Website, google maps and email signatures
When was the last time that you used a map that wasn’t on your smartphone or GPS? Ensuring that your address is up to date on your website and social media channels is vital to ensure that your clients find you with a minimum of fuss.
In the weeks before and after your move date, include a notice that you’re relocating along with your email signature and ask people to update their contact information.
- Business cards and other printed materials
We’ve all exchanged business cards with someone at a networking function who’s quick to point out that their business card doesn’t have their latest address, number or even business title printed on it.
First impressions count, and up-to-date business cards, brochures and other printed items are a small investment in order to look professional.
- Office relocation celebration
You’ve unpacked your boxes, printed new business cards and let your clients know about the move.
Congratulations. Time to invite everyone over for a refreshment.
Keep an eye out for our next Connect After 4, Platform Communications long-running networking get-together for industry professionals. Watch this space.