The Western Australian spirit did not disappoint on Sunday with the community and entertainment industry uniting at Gloucester Park to support those affected by the South West bushfires. The Platform…
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Why has the uptake of social media by Australian businesses stagnated, and why does it matter? Social media has become an integral part of modern society, fundamentally changing the way…
Rebranding can be a challenging time, especially when you need to transfer it across a website. Platform’s design team recently undertook such a challenge with The Simulation Group. Towards the…
There is increasing pressure on resources companies to obtain a “social licence to operate” as individuals become more invested in what’s happening in and around their communities. But it’s not…
After 44 years of publication, CLEO magazine has announced its closure. Does this reinforce that the print world is dead and we should focus our efforts on digital marketing? The…
Content marketing has been on the rise in recent years despite the concept forming more than a century ago. But for those new to the game, actually creating content is…
A month into 2016, marketing departments are busy planning which conferences to attend in the year ahead. Make sure you’re being strategic about which ones are on your “must attend”…
Every leader should want to drive employee engagement given the positive business impacts it can have. But how do we actually encourage engagement especially when its Gen Ys that we’re…
Wishing you a very Merry Christmas & a happy, safe New Year The Platform office will be closed from 5pm Tuesday 22 December 2015 until 8:30am Tuesday 5 January 2016. We…
Platform’s creative team has again proven its design capabilities through a successful campaign supporting the APEx Conference held in Perth last month. Each year a member of the Association of…
