Jointly owned with Mitsubishi Development Pty Ltd, BHP Billiton Mitsubishi Alliance (BMA) is Australia’s largest coal miner and exporter, and the world’s largest supplier to the seaborne coking coal market.
In 2011, Platform Communications was engaged by BHP Billiton BMA Coal to develop a bold and unique marketing concept for a joint recruitment campaign to be launched at the Opportunities Australia EXP0 2011 in Canada.
Platform produced a creative and stylish marketing concept to promote BHP Billiton BMA Coal as Australian employer of choice at the expo.
The Platform design team produced a dynamic Australiana-themed booth for the expo, along with a fully-dressed interview room that featured BHP Billiton BMA Coal corporate branding.
Platform developed and supplied a full suite of marketing collateral, including the production of a DVD.
The Platform team managed global logistics to deliver the exhibition booths and marketing collateral for the Canadian expo. This included supplying delegates with detailed briefing packs, incorporating key messages, communication tactics and safety information.